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Lucho Calderonlushooter@gmail.com
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I’m a Colombian–Canadian multidisciplinary creative with a foundation in photography, and over a decade of experience across image, video and brand identity. My practice began in 2016 with a self-initiated street-photography magazine I developed alongside a creative partner, which quickly grew into a platform for storytelling and collaboration.
From 2018 to 2023, I worked across varied creative environments — from galleries and internal agency work to production and interactive studios — consistently focused on shaping visual narratives and translating ideas into coherent systems across content and experience. Between 2020 and 2022, this approach expanded into building and operating a studio as a beta-testing ground to experiment, refine processes and develop frameworks, later pitched to external companies.
From July 2023 to December 2025, I served as Head of Creative & Commercial Development at Estudio Niksen, bridging strategy and execution through a hybrid role, spanning wholesale development and macro creative direction. Across all projects, my research-driven, human-first approach paired with entrepreneurial curiosity and a DIY mindset keeps vision, process and delivery aligned.
Work Experience
Estudio Niksen
Head of Commercial & Creative Development
Jan. 2024 - Dec. 2025
Creative DevelopmentJuly 2023 - Jan. 2024
As Head of Creative & Commercial Development, the role was intentionally hybrid — split evenly between leading the wholesale program and overseeing the macro creative direction across the seasonal campaigns & special projects / collaborations.
Detailed Breakdown
Les Productions L’Eloi
Videographer - Marketing SupportFeb. 2023 - April. 2024
As the videographer at L’Éloi, the role focused on documenting behind-the-scenes moments across large-scale productions. These BTS pieces were used as communication tools — offering existing & new clients insight into how artists work, how specific challenges are solved and providing audiences on social media with an inside look at how major productions operate.
Detailed Breakdown
Studio Iregular
Videographer - Marketing SupportFeb. 2023 - April. 2024At Iregular, the role extended beyond documenting behind-the-scenes processes. As a videographer, the focus was also capturing installations and how audiences interacted with them, translating interactive experiences into compelling visual narratives. This work included projects in Chicago and collaborations with institutions such as the McCord Museum, among others.
Detailed Breakdown
Blackout Studio
Partner / Creative DirectorAug. 2021 - Feb. 2023Blackout Studio was one of the most rewarding projects of my career. Working alongside a trusted partner, we transformed a gym–warehouse into a fully functioning studio — from the physical build to defining the studio’s identity. A complete, hands-on process from start to finish.
Detailed Breakdown
The Letter Bet
Creative Development - Agency LeadJan. 2019 - Aug. 2021When I joined The Letter Bet Art Gallery, the space was undergoing a period of transition. During this time, I worked closely with artists to develop narratives for social content, collaborated with external brands and helped lead the gallery’s internal creative agency. This work included projects with Vans for catalog shoots and with SSENSE on The Beta Bar project, with a focus on photography, creative direction and project management.
Detailed Breakdown
FM2MAG
Co-Founder Jan. 2016 - March. 2018FM2MAG was my first entrepreneurial and creative project, launched at the age of 22. It was a time driven by instinct and execution — no overthinking. Alongside a partner, we ran a street-photography magazine for five volumes, selling over 500 copies. The #FM2MAG hashtag generated more than 125K tags.
Endless gratitude to Red Bull and Converse for trusting a group of young creatives on this project, and for opening doors that later led to creative consulting opportunities.
Detailed Breakdown
Freelance
Multidisciplinary Creative Jan. 2016 to presentFreelancing has always been a constant in my life — at times full-time, at others alongside in-house roles. It remains an essential branch of my practice, offering space for exploration, fresh perspectives and shifts in thinking. Over the years, I’ve worked with brands, restaurants, artists and musicians across a range of creative disciplines, always anchored by a single focus: telling meaningful stories.
©2026 - THANK YOU FOR YOUR TIME