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Lucho Calderonlushooter@gmail.com
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I’m a Colombian–Canadian multidisciplinary creative with a foundation in photography, and over a decade of experience across image, video and brand identity. My practice began in 2016 with a self-initiated street-photography magazine I developed alongside a creative partner, which quickly grew into a platform for storytelling and collaboration.
From 2018 to 2023, I worked across varied creative environments — from galleries and internal agency work to production and interactive studios — consistently focused on shaping visual narratives and translating ideas into coherent systems across content and experience. Between 2020 and 2022, this approach expanded into building and operating a studio as a beta-testing ground to experiment, refine processes and develop frameworks, later pitched to external companies.
From July 2023 to December 2025, I served as Head of Creative & Commercial Development at Estudio Niksen, bridging strategy and execution through a hybrid role, spanning wholesale development and macro creative direction. Across all projects, my research-driven, human-first approach paired with entrepreneurial curiosity and a DIY mindset keeps vision, process and delivery aligned.
Skills / Referrals
Skills
Creative Direction / Strategy
Creative Direction
Campaign Development (Concept → Delivery)
Brand Storytelling & Narrative Building
Visual Identity Development
Creative Strategy
Creative Research / Moodboarding
Deck & Presentation Design
Production / Content
On-set Director
Video Production
Videography / Photography
Adobe Creative Cloud (Premier Pro/ Photoshop / Illustrator)
Editing (Video + Photo)
Behind-the-Scenes (BTS) Documentation
Post-Production Workflow Management
Commercial / Wholesale
Wholesale Strategy & Development
Account Management (International)
Client Onboarding Process
Purchase Order (PO) Management
Invoicing & Billing
B2B Platform Management (Wholesale Webshop)
Client & Buyer Relationship Management
Showroom Planning
Operations
Project Management
Budget Management
Creative Operations / Process Building
Team & Vendor Coordination
Cross-functional Communication
Workflow Optimization
Problem Solving / Troubleshooting
DIY
Entrepreneurship
Studio Build-out & Launch
Creative Systems Development
Languages English
Español
Français
Referrals
Upon Request
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