Estudio Niksen — luchocalderon

Lucho Calderonlushooter@gmail.com
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I’m a Colombian–Canadian multidisciplinary creative with a foundation in photography, and over a decade of experience across image, video and brand identity. My practice began in 2016 with a self-initiated street-photography magazine I developed alongside a creative partner, which quickly grew into a platform for storytelling and collaboration.

From 2018 to 2023, I worked across varied creative environments — from galleries and internal agency work to production and interactive studios — consistently focused on shaping visual narratives and translating ideas into coherent systems across content and experience. Between 2020 and 2022, this approach expanded into building and operating a studio as a beta-testing ground to experiment, refine processes and develop frameworks, later pitched to external companies.

From July 2023 to December 2025, I served as Head of Creative & Commercial Development at Estudio Niksen, bridging strategy and execution through a hybrid role, spanning wholesale development and macro creative direction. Across all projects, my research-driven, human-first approach paired with entrepreneurial curiosity and a DIY mindset keeps vision, process and delivery aligned.

WORK EXPERIENCE

SKILLS / REFERRALS

Head of Commercial & Creative Development Estudio Niksen

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Estudio Niksen

Head of Commercial & Creative Development Jan. 2024 - Dec. 2025

Creative DevelopmentJuly 2023 - Jan. 2024

As Head of Creative & Commercial Development, the role was intentionally hybrid — split evenly between leading the wholesale program and overseeing the macro creative direction across the seasonal campaigns, special projects / collaborations.

Breakdown

SS’26 Paris Fashion Week - Catalog

Commercial Development - Wholesale Program

Led and developed the wholesale program from the ground up following a mentorship phase, establishing operational, financial, and communication systems.

Built retailer onboarding workflows, managed accounting processes and oversaw all purchase orders and invoicing.

Maintained and managed a buyers-only B2B e-commerce platform used by international retailers.

Developed scalable wholesale structures and defined the brand’s wholesale communication and presentation strategy.

Managed ~15 international wholesale accounts across Japan, Australia, the UK, Europe and the United States, maintaining long-term buyer relationships.

Planned and ran the Paris Fashion Week showroom (2025), including appointment scheduling, showroom setup and hosting over four days, welcoming 20 retailers.

Within 2025, the wholesale program generated high six figures in total sales.

Creative Development - Campaigns

Led creative development for large-scale projects, special collaborations and seasonal campaigns, with a focus on long-form visual storytelling and brand identity rather than day-to-day social content.

Actively contributed to campaigns from Spring / Summer 2024 through the final FW’25 video lookbook, overseeing creative direction across multiple formats.

Established creative processes and communication systems to collaborate efficiently with external collaborators, models, and production teams.

From 2025 onward, managed campaign budgets, ensuring alignment between creative ambition, production scope and financial constraints.

Built an end-to-end creative system operating as a one-stop workflow — from initial brainstorming and concept development to pre-production, research, production, directing, asset delivery and financial wrap-up.

Played multiple roles across projects, adapting responsibilities as needed while maintaining consistency in vision and execution.

Selected Campaigns & Roles (2024–2025)

SS’24 Delivery Campaign — Creative Director

FW’24 “Are We a Studio or a Brand” — Videographer, Co-Writer, Editor

FW’24 120mm Lookbook — Creative Director

SS’25 “The Not So Functional Estudio Niksen” — Co-Director, Creative Director

Homeware Campaign - Creative Director

FW’25 120mm Lookbook — Creative Director

Selvedge Denim Campaign — Director

FW’25 Video Lookbook — Director

These projects played a key role in shaping repeatable creative processes, allowing campaigns to run smoothly while accommodating different creative roles and responsibilities.

CLICK HERE TO SEE THE CASE STUDIES FOR EACH PROJECT

Commercial vs. Creative Development

The role was built as a bridge between two worlds that often operate separately: creative direction and commercial development. Running the wholesale program meant building systems, managing operations, and growing relationships with international buyers. Leading creative development meant shaping campaigns that defined the brand’s identity at a macro level.

The strength of the position came from connecting both sides into one unified strategy — where creative storytelling supported commercial growth, and commercial momentum strengthened the brand’s cultural presence. The result was a workflow where narrative, product and distribution moved in the same direction, with intention behind every release.