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Lucho Calderonlushooter@gmail.com
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I’m a Colombian–Canadian multidisciplinary creative with a foundation in photography, and over a decade of experience across image, video and brand identity. My practice began in 2016 with a self-initiated street-photography magazine I developed alongside a creative partner, which quickly grew into a platform for storytelling and collaboration.

From 2018 to 2023, I worked across varied creative environments — from galleries and internal agency work to production and interactive studios — consistently focused on shaping visual narratives and translating ideas into coherent systems across content and experience. Between 2020 and 2022, this approach expanded into building and operating a studio as a beta-testing ground to experiment, refine processes and develop frameworks, later pitched to external companies.

From July 2023 to December 2025, I served as Head of Creative & Commercial Development at Estudio Niksen, bridging strategy and execution through a hybrid role, spanning wholesale development and macro creative direction. Across all projects, my research-driven, human-first approach paired with entrepreneurial curiosity and a DIY mindset keeps vision, process and delivery aligned.


Videographer - Marketing Support Studio Iregular
Studio Iregular

Videographer - Marketing SupportFeb. 2023 - April. 2024
At Iregular, the role extended beyond documenting behind-the-scenes processes. As a videographer, the focus was also capturing installations and how audiences interacted with them, translating interactive experiences into compelling visual narratives. This work included projects in Chicago and collaborations with institutions such as the McCord Museum, among others.



Breakdown 
Solstice Installation - Chicago


Videographer         

  • Produced behind-the-scenes video and photo content documenting interactive projects, team process and production workflows.

  • Traveled to capture installations on-site, documenting final builds and how audiences interacted with the work in real environments.

  • Shot, edited and delivered assets end-to-end, ensuring a consistent visual standard across platforms.

  • Worked closely with the founder and development team (coders) to understand each installation’s functionality and translate it into clear, engaging storytelling.

  • Collaborated across disciplines to communicate the narrative, purpose and impact behind each interactive experience.






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