HOME
Lucho Calderonlushooter@gmail.com
Instagram
I’m a Colombian–Canadian multidisciplinary creative with a foundation in photography, and over a decade of experience across image, video and brand identity. My practice began in 2016 with a self-initiated street-photography magazine I developed alongside a creative partner, which quickly grew into a platform for storytelling and collaboration.

From 2018 to 2023, I worked across varied creative environments — from galleries and internal agency work to production and interactive studios — consistently focused on shaping visual narratives and translating ideas into coherent systems across content and experience. Between 2020 and 2022, this approach expanded into building and operating a studio as a beta-testing ground to experiment, refine processes and develop frameworks, later pitched to external companies.

From July 2023 to December 2025, I served as Head of Creative & Commercial Development at Estudio Niksen, bridging strategy and execution through a hybrid role, spanning wholesale development and macro creative direction. Across all projects, my research-driven, human-first approach paired with entrepreneurial curiosity and a DIY mindset keeps vision, process and delivery aligned.
Videographer - Marketing Support Les Production L’Eloi

Les Productions L’Eloi

Videographer - Marketing SupportFeb. 2023 - April. 2024As the videographer at L’Éloi, the role focused on documenting behind-the-scenes moments across large-scale productions. These BTS pieces were used as communication tools — offering existing & new clients insight into how artists work, how specific challenges are solved and providing audiences on social media with an inside look at how major productions operate.


Breakdown 
On-set BTS

Videographer        
  • Documented behind-the-scenes content for large-scale productions, highlighting artists’ workflows and technical expertise.

  • Shot, edited and delivered video content end-to-end, ensuring consistency in quality and narrative.

  • Collaborated closely with the marketing team to align creative direction and communication goals.

  • Worked directly with artists to capture process, craft and storytelling in an authentic way.

  • Produced both video and photo assets for multi-platform use.



©2026 - THANK YOU FOR YOUR TIME