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Lucho Calderonlushooter@gmail.com
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I’m a Colombian–Canadian multidisciplinary creative with a foundation in photography, and over a decade of experience across image, video and brand identity. My practice began in 2016 with a self-initiated street-photography magazine I developed alongside a creative partner, which quickly grew into a platform for storytelling and collaboration.
From 2018 to 2023, I worked across varied creative environments — from galleries and internal agency work to production and interactive studios — consistently focused on shaping visual narratives and translating ideas into coherent systems across content and experience. Between 2020 and 2022, this approach expanded into building and operating a studio as a beta-testing ground to experiment, refine processes and develop frameworks, later pitched to external companies.
From July 2023 to December 2025, I served as Head of Creative & Commercial Development at Estudio Niksen, bridging strategy and execution through a hybrid role, spanning wholesale development and macro creative direction. Across all projects, my research-driven, human-first approach paired with entrepreneurial curiosity and a DIY mindset keeps vision, process and delivery aligned.
Videographer - Marketing Support Studio Iregular
Freelance
Multidisciplinary Creative Jan. 2016 to presentFreelancing has always been a constant in my life — at times full-time, at others alongside in-house roles. It remains an essential branch of my practice, offering space for exploration, fresh perspectives, and shifts in thinking. Over the years, I’ve worked with brands, restaurants, artists, and musicians across a range of creative disciplines, always anchored by a single focus: telling meaningful stories.
Projects
1979 Collection - Will ChouiWork - Photography
Crisp - 5 Year AnniversaryWork - Photography
BRÜUSHWork - Photography
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