Creative Development - Agency Lead The Letter Bet

The Letter Bet

Creative Development - Agency LeadJan. 2019 - Aug. 2021When I joined The Letter Bet Art Gallery, the space was undergoing a period of transition. During this time, I worked closely with artists to develop narratives for social content, collaborated with external brands, and helped lead the gallery’s internal creative agency. This work included projects with Vans for catalog shoots and with SSENSE on The Beta Bar project, with a focus on photography, creative direction and project management.


Breakdown 
See You When I See You Capsule

Creative Development - Agency Lead        
  • Worked with artists featured by the gallery, helping develop profiles and content-driven storytelling.
  • Supported the growth of the gallery’s internal creative agency as client work expanded.
  • Contributed to MEP (Mise En Place) — Chef Danny Smiles’ meal-prep brand launched during the pandemic — producing visual content and documenting recipes for customers.
  • Supported SSENSE – The Beta Bar project – by leading creative research, developing visual references and building presentation decks and communication tools to align teams and direction.




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