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Estudio Niksen
Selvedge Denim Campaign



Director: Lucho Calderon - @lushooter
DOP: Jay Boivin - @jayboivin
Art Director: Cloé Fortier - @cloefortier_
Grip / Gaffer: Alexandre Couture -
@minuscouture
Colorist: Beatrice Tremblay -
@beatricetremblay_
Edit & Sound Design: Lucho Calderon
Photographer: Kyle Murdoch -
@kmurdoch_mysteries
Shot on 16mm Kodak Film
Sutton, QC
September 2025

S/O to the talent @itslanasalam & @santinista ❤️ 


Thank you to the whole team, for trusting the vision I had for this project ✨


concept breakdown
slides 


Selvegde Denim is a visual campaign set in a wide, open field where time feels quietly suspended. The focus is on selvedge denim — structured, textural, and grounded — placed within a rural landscape that evokes neither nostalgia nor modernity, but something gently out of sync.
As we finalized the concept, something still felt missing. Without a traditional narrative, we needed a stronger connection point — something unexpected to anchor the film. That’s when we landed on the idea of fully covering the Jimny in denim. 


Over 150 pairs of jeans later, it came to life thanks to Cloé (Art Director / Set Designer).


There is no narrative, only atmosphere: 

A quiet tension between natural stillness and styled intention.

The world feels deliberately unclear, subtly disorienting 
— an anachronism without a timestamp.










archives
behind-the-scenes